2011 Customer & Partner Innovation Awards

Announcing winners and finalists!

IT/Business Alignment Award: Omnicom Media Group Germany GmbH

Company Overview:
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc., the leading global advertising, marketing and corporate communications company, providing services to more than 5,000 clients in more than 100 countries. OMG Germany has more than 600 employees in five locations across Germany.

Business Challenge:
Digital media placements are on the rise. This increased workload is slowed down by manual processes that are time consuming, inefficient and not tool-based. Diverse work routines, double efforts, inconsistent data and system breaks keep OMG Germany from operating at top efficiency and delivering the best-possible customer service.

OMG Germany creates a digital planning process—its first business-driven and process-driven IT project and the first E2E solution in the media service area for digital business in Germany. In this Enterprise Business Process Management (BPM) solution, the company's business and IT departments team up to align business processes with the company's growth strategy. The process is documented and optimized with the ARIS Platform and automated using webMethods.

Business Results:
The optimized and automated process dramatically reduces processing and administration time. Employees gain more time to deliver better and more qualified customer support, which is the company's main competitive differentiator.
By the end of 2011, OMG Germany expects:

  • Processing time to be reduced by 66 percent
  • Personnel costs to be reduced by 66 percent
  • Value-added activities to increase by 38 percent
  • System breaks to be reduced by 75 percent

The flexibility of the solution will enable OMG Germany to continue to adapt to new business models, products and technology.

Technology Benefits:
Now OMG Germany has:

  • One language that describes processes, data, user interfaces and roles
  • A common understanding of "to-be" processes
  • Standardized processes in different locations for different clients
  • Easy and transparent requirement definition by the business department using ARIS
  • Reduced turnover rate of digital planners due to better tools
  • Better knowledge transfer to new employees

Why Software AG?
Working with Software AG and its product portfolio was the perfect supplement to the existing process work OMG Germany had already done with ARIS. The solution was built based on OMG Germany's previous experience in implementing an ARIS-based BPM governance system.

Back to Winners

In this section


  • Process Excellence Achievement: Aselsan Inc.
  • Process Excellence Vision: Medtronic
  • Innovation: DHL
  • IT/ Business Alignment: RWE
  • ROI: CIMB Investment Bank Berhad
  • Productivity: AutoTrader.com
  • Partner Innovation: Cognizant