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Software AG Resources

Fact Sheets Apama, Terracotta, webMethods Click to view the file

Location-Based Marketing

To make your offers relevant, you need to make them contextual to the customer’s situation at a specific moment in time. A key consideration is the customer’s physical location. While location information may be something you can determine, how do you make sense of it all in real-time? How do you actually use location to increase offer uptake? Software AG has the solution.

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