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Smart Signage

Targeting your ads or special offers to known customers who sign up for loyalty programs is a well-understood practice. But what about the “unknown” customer, the one who walks through your store and is not a loyalty program member? How do you make an advertisement or video placement relevant to that person in real-time? How do you inspire them to interact with you and start converting them into a “known” customer? Software AG has the solution.

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