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Customer Journey Design

Your tool for driving a customer-centric digital transformation.

Deliver a frictionless customer experience:

  • • Create detailed maps describing the nature of different customer journeys
  • • Understand how your existing business processes, channels and organizations support those journeys
  • • Design and manage the transformations required to provide a superior customer experience on each journey

Align your business processes to support today’s customer journey

There are disconnects at so many levels: between how a telco thinks customers want to engage and how customers themselves would like to engage, between how quickly a telco can collect customer information and how quickly the telco can act on it.

The disconnects themselves are not new or unfamiliar to executives. What is new is the degree to which they matter to today’s connected customers. To build a service with a sustainable future, you need to deliver a better customer experience.

But what does a better experience feel like? How do you create it? Most importantly, where do you start?

Built on Software AG’s Digital Business Platform, Customer Journey Design is a digital transformation tool that can help you answer these critical questions. It’s more than merely a tool for visualizing a customer journey. The solution enables you to enrich that vision with an understanding of how well your channels, touchpoints and underlying business processes support that journey.

And where disconnects become evident, Customer Journey Design can help you implement an engagement strategy map that will drive the transformations—both technological and organizational—required of the digital telco you are becoming. You can deliver a frictionless customer experience and enjoy a mutually beneficial, long-lasting relationship.

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